Cold email example:
pitching a website to a local bakery

Sam Taylor builds mobile-friendly websites that let small bakeries take orders online. Maria runs a neighborhood bakery that doesn't take online orders yet. Sam has never spoken to her, so this is a cold email: the goal is not to sell a website in one message, only to get a 15-minute call on the calendar.

Sam and Maria are example names. Everything else on this page — the inputs, the screens and the email — is what Tactworks actually produced.

1. On the home screen, tap Business Outreach, then choose the Cold Email tab at the top. (The other tab, Sales Email, is for a direct pitch.)
2. Fill in the form. These are the values we used:

   Product / Service	Mobile-friendly websites that help local bakeries take online orders
   Target Audience	Owners of small neighborhood bakeries
   Goal (optional)	Book a 15-minute call
   Tone	Friendly (the other options are Professional, Direct and Curious)
   Recipient (optional)	Maria
   Your Name (optional)	Sam Taylor

3. Tap Generate Email. The email opens in a sheet titled Cold Email, with the subject line at the top.
4. Tap Copy All, paste it into your mail app, and edit it before sending (see below).

• It is short. Four short paragraphs between the greeting and the sign-off.
• It uses her name. The Recipient field becomes the greeting, and Your Name becomes the sign-off.
• It says what is on offer in one sentence. The Product / Service field is used almost word for word, so how you phrase it matters (more on that below).
• It makes one small ask. A 15-minute call is easy to say yes to, and the Goal field turns it into a concrete request.
• It leaves an easy way out. "Either way, thanks for reading!" keeps the tone friendly if Maria isn't interested.

1. Replace the generic line. "We think this could be a really good fit for you" doesn't tell Maria anything. Swap it for one specific sentence of your own, such as a bakery site you have built or something you noticed about her shop.
2. Make the subject line personal. The subject is built from the Target Audience field. Something that mentions her bakery by name will feel less like a mass email.
3. Check the details. Read the email once as Maria would. Fix anything that doesn't match how you actually work before you send it.

We tried a few versions of this example before keeping the one above. What made the difference:

• Describe what the customer gets, not just what you sell. With "Website design for small local bakeries" the email was correct but flat. "Mobile-friendly websites that help local bakeries take online orders" gave the email something concrete to say.
• Keep Product / Service to one phrase. When we added a second part after a comma ("…, with online orders and…"), that half was split off into a one-item list of highlights that didn't read well.
• Fill in the optional fields. Recipient and Your Name are what turn a template into an email addressed to a person.